Burger King did not think through its ‘Pride Whopper’ ad

We’re all used to brands getting a little extra with their Pride campaigns. The line between showing support for the LGBTQIA + community and showing off for attention does tend to get a little blurry, and this effort from Burger King’s Austrian arm is… okay, I don’t actually know what this is.

In a post on Instagram, the brand unveiled the ‘Pride Whopper’ it’ll be selling throughout the month it’ll be selling until June 20th. It’s the same as a normal burger, except with ‘two equal buns’, meaning you can get it either with two top halves of a burger bun, or two bottom halves.

Leave a Comment

Your email address will not be published.